S
SmartBug.
Elite HubSpot Partner · 3× NA Partner of the Year
Prepared for
Bellevue University
Marketo → HubSpot Marketing Hub Enterprise · Salesforce-Connected

Bellevue University + SmartBug Media

A connected, scalable marketing platform built to support Bellevue University's next stage of growth.

Bellevue is evaluating a transition from Marketo to HubSpot Marketing Hub Enterprise while continuing to use Salesforce as a connected CRM. SmartBug will help Bellevue plan, configure, migrate, integrate, test, and launch its new HubSpot environment — creating a modern marketing platform for diverse audiences, academic programs, enrollment initiatives, and long-term growth.

View Recommended ApproachExplore Investment Options
19,000+
Students served globally
80+
Career-focused programs
3 Workstreams
Onboarding · SFDC · Migration
~12 Weeks
Phased path to launch
Adult learner studying in a modern university library
Serving learners everywhere
Online · On-campus · Flexible · Career-relevant
S
SmartBug.
Bellevue University Overview

Built for a University Serving Learners Everywhere

Audience
Online · On-campus · Adult learners · Career advancers
Reach
19,000+ students across the country and globally
Programs
80+ career-focused academic programs
Engagement
Marketo → HubSpot Enterprise · Salesforce-connected

Bellevue University serves more than 19,000 students across the country and around the world through more than 80 career-focused academic programs.

Its combination of online education, on-campus experiences, flexible learning, and career-relevant programming creates a complex marketing environment with multiple audiences, programs, campaigns, enrollment paths, and communication requirements.

The transition to HubSpot is an opportunity to simplify that environment, connect marketing and enrollment data, and give Bellevue's teams a scalable foundation for future growth.

Engagement Objectives

What this engagement is designed to accomplish

Establish HubSpot Marketing Hub Enterprise

Configure Bellevue's HubSpot portal around its marketing processes, governance requirements, teams, audiences, lifecycle stages, subscription preferences, reporting needs, and enrollment initiatives.

Connect HubSpot and Salesforce

Implement and configure the native Salesforce integration so Bellevue can maintain a connected view of prospects, students, campaigns, marketing engagement, ownership, and enrollment activity.

Transition Essential Marketo Assets

Rebuild or migrate the Marketo assets Bellevue needs to continue operating successfully, including email assets, lists, forms, landing pages, programs, automations, files, and subscription structures.

Prepare Bellevue's Team for Adoption

Provide structured training, testing, documentation, and launch support so Bellevue's marketing and operations teams can confidently manage HubSpot after implementation.

Recommended SmartBug Engagement

Three coordinated workstreams

A connected onboarding, integration, and migration program — sequenced so Bellevue can launch HubSpot Enterprise with Salesforce alignment and a clean Marketo handoff.

Recommended
Workstream 1

Marketing Hub Enterprise · Premier Onboarding

Recommended Investment: $13,690

SmartBug's Premier Onboarding provides Bellevue with the strategic guidance and hands-on configuration needed for a successful enterprise implementation. The engagement begins with discovery and process mapping, followed by portal configuration, lifecycle and segmentation strategy, marketing automation, lead scoring, reporting, governance, and team enablement.

Marketing and enrollment process discovery
Reverse demonstration of Bellevue's current Marketo environment
HubSpot portal and account configuration
User, team, permission, and governance recommendations
Marketing email and subscription configuration
Forms, calls-to-action, campaign, and lead-capture setup
Lifecycle stage and lead-scoring configuration
Marketing automation and workflow setup
Segmentation and active-list configuration
Reporting and dashboard setup
Standard HubSpot tool training
Role-based training and Q&A sessions
Project management and implementation guidance
Workstream 2

Salesforce Integration Setup

Estimated Investment: $4,625

SmartBug will configure and validate the native HubSpot–Salesforce integration, establishing clear synchronization rules and helping Bellevue maintain alignment between its marketing and CRM environments.

Assumption · This estimate assumes one Salesforce production environment, standard native integration capabilities, standard objects, and a manageable number of custom field mappings. Person Accounts, complex custom-object sync, custom middleware, extensive Salesforce remediation, or nonstandard integration requirements would be scoped separately.

Salesforce and HubSpot architecture review
Identification of the authoritative system for key data elements
Native integration connection and authentication
User and integration-permission review
Standard contact, company, lead, and campaign mapping
Custom field-mapping recommendations
Inclusion-list and synchronization-rule configuration
Lifecycle, ownership, status, and source alignment
Duplicate-prevention and data-governance recommendations
Initial synchronization support
User acceptance testing
Integration documentation and administrator handoff
Workstream 3

Marketo-to-HubSpot Migration

Estimated Investment: $10,000–$20,000
Recommended Planning Allowance: $15,000

SmartBug will help Bellevue identify, prioritize, rebuild, migrate, test, and launch the Marketo assets required to support ongoing marketing and enrollment operations in HubSpot. The final investment will depend on the completed asset inventory and the complexity of Bellevue's current Marketo implementation.

The current migration worksheet is an inventory template and does not yet contain Bellevue's complete Marketo asset counts. SmartBug will confirm a fixed migration scope and price after Bellevue identifies the active and required assets that must be transitioned.

Contact Data and Properties
  • Required Marketo contact fields
  • Custom-property mapping
  • Subscription and communication preferences
  • Lead scores and lifecycle data
  • Coordination with Salesforce as the CRM system of record
Lists and Segments
  • Static-list recreation
  • Smart-list and dynamic-segment recreation
  • Review of list criteria and dependencies
  • Identification of automations associated with each list
Marketing Emails
  • Email-template assessment
  • Rebuilding prioritized email templates
  • Recreating active marketing emails
  • Updating links, images, tokens, and personalization
  • Quality assurance and cross-client testing
Landing Pages and Forms
  • Rebuilding prioritized landing pages
  • Recreating active forms
  • Hidden-field and progressive-profiling logic
  • Thank-you experiences
  • Follow-up actions and notifications
Automations and Smart Campaigns
  • Inventory of active Smart Campaigns
  • Translation into HubSpot workflows
  • Enrollment and suppression criteria
  • Lead scoring and status updates
  • Notifications, assignments, and CRM updates
  • Testing of branching and re-enrollment logic
Programs and Campaigns
  • Mapping Marketo Programs to HubSpot Campaigns
  • Associating relevant emails, forms, landing pages, and lists
  • Rebuilding campaign structures needed going forward
  • Preserving historical information through documented exports
Files and Images
  • Migration of required images, PDFs, and downloadable assets
  • File-manager organization
  • Relinking migrated assets
Reporting and Historical Information
  • Export of important historical campaign data
  • Export of email, landing-page, form, and program performance
  • Identification of reporting that should be rebuilt in HubSpot
Investment Options

Two paths for Bellevue's implementation

Recommended
Option 1

Premier Implementation and Migration

  • Marketing Hub Enterprise · Premier Onboarding$13,690
  • Salesforce Integration Setup$4,625
  • Marketo Migration Planning Allowance$15,000
Recommended Planning Investment
$33,315
Estimated Range · $28,315 – $38,315

The Premier option gives Bellevue the greatest level of hands-on SmartBug support and is the best fit for an enterprise Marketing Hub implementation running alongside Salesforce and a Marketo migration.

Option 2

Collaborative Implementation and Migration

  • Marketing Hub Enterprise · Collaborative Onboarding$9,620
  • Salesforce Integration Setup$4,625
  • Marketo Migration Planning Allowance$15,000
Planning Investment
$29,245
Estimated Range · $24,245 – $34,245

The Collaborative option reduces the initial investment but requires Bellevue's internal team to perform more of the configuration, asset build, testing, and implementation work.

All pricing represents SmartBug Media professional services and excludes HubSpot subscription fees. Marketo migration pricing is preliminary and will be finalized after the asset inventory and technical requirements have been confirmed.

Proposed Timeline

A phased path to launch

A coordinated rollout designed to protect business continuity, support adoption, and align with Bellevue's desired Marketo retirement and HubSpot launch date.

1
Weeks 1–2

Phase 1 · Discovery and Solution Architecture

  • Project kickoff
  • Stakeholder discovery
  • Marketo reverse demonstration
  • Salesforce architecture review
  • Data and asset inventory
  • Governance and system-of-record decisions
2
Weeks 2–5

Phase 2 · HubSpot and Salesforce Foundation

  • HubSpot portal configuration
  • Salesforce integration configuration
  • Properties and field mappings
  • Lifecycle and subscription architecture
  • Teams, users, and permissions
  • Initial reporting framework
3
Weeks 4–10

Phase 3 · Marketo Migration Sprints

  • Prioritized asset rebuilding
  • Lists and segmentation
  • Emails, forms, and landing pages
  • Workflows and Smart Campaigns
  • Programs and campaign organization
  • File migration and link validation
4
Weeks 9–12

Phase 4 · Testing, Training, and Launch

  • Integration testing
  • Workflow and asset quality assurance
  • User acceptance testing
  • Role-based training
  • Administrator enablement
  • Go-live planning and launch
5
~2 weeks after launch

Phase 5 · Post-Launch Support

  • Launch monitoring
  • Issue resolution
  • Team Q&A support
  • Configuration adjustments
  • Final documentation and handoff

Timeline is preliminary and will be adjusted after the Marketo inventory, Salesforce requirements, stakeholder availability, and desired launch date are confirmed.

Key Decisions & Dependencies

What we'll confirm during discovery

Which system will own each category of contact and enrollment data?
Will Salesforce continue to be the master CRM record?
Which Marketo assets are currently active and business-critical?
Which historical programs or assets can be archived rather than rebuilt?
How many email templates, landing pages, forms, lists, and Smart Campaigns must be recreated?
Does Bellevue use Salesforce Person Accounts?
Are Salesforce custom objects required in HubSpot?
What subscription types and communication preferences must be preserved?
What regulatory, accessibility, privacy, or data-retention requirements apply?
Which reports are required for marketing, admissions, enrollment, and leadership?
What internal resources will Bellevue make available for content review and testing?
What is Bellevue's desired Marketo retirement and HubSpot launch date?
Why SmartBug

A partner built for enterprise HubSpot implementations

SmartBug is HubSpot's most decorated solutions partner — chosen by organizations that need an implementation done right the first time, with the strategy, technical depth, and team experience to back it.

HubSpot Elite Solutions Partner
The top tier in HubSpot's global partner program.
3× North American Partner of the Year
HubSpot's highest regional honor — three times.
Global Partner of the Year (2018)
Recognized worldwide across all HubSpot partners.
#1 HubSpot Consulting on G2
Top-ranked HubSpot Consulting Services provider.
All Advanced HubSpot Accreditations
Onboarding, CRM Implementation, Data Migration, Custom Integrations, Platform Enablement, Solutions Architecture.
1,200+ certifications · 260+ awards
Multidisciplinary team across strategy, build, integration, creative, analytics, and training.
HubSpot Marketplace · Recent Reviews

What clients say about SmartBug

Pulled directly from the HubSpot Solutions Marketplace listing — including the latest review posted today, May 12, 2026.

5.0
Avg rating
813
Total reviews
98%
Five-star
View on HubSpot
May 12, 2026Posted today

Latest review · posted today

"We just had the latest 5-star review come in on the HubSpot ecosystem marketplace today — pulled live from the SmartBug listing. Tap through to read the most recent client write-up directly on HubSpot."

HubSpot Solutions Marketplace
Most recent review · all categories
Feb 20, 2026

A strategic, rigorous and committed partner

"Skander stands out for his thoroughness and professionalism. He takes the time to fully understand your needs, which makes his recommendations particularly accurate and relevant. His approach is structured, thoughtful and solution-oriented. He regularly goes beyond what is expected, bringing real added value to the project."

Gaboriault, S.
CRM Migration · CRM Implementation · Sales Enablement · Sales & Marketing Alignment · HubSpot Onboarding
Feb 20, 2026

Baldwin Studio — CRM Implementation Feedback

"We had the pleasure of working with SmartBug Media on the implementation and training of our team on the HubSpot CRM, and the experience has been outstanding from start to finish. Skander has been incredible — attentive to our needs, highly responsive, and his deep knowledge has been instrumental in designing a system that truly fits the nuances of our industry."

Coon, A.
CRM Implementation
Feb 16, 2026

Exceptional HubSpot Partner & PM

"Komal has been essential to our onboarding and ongoing enablement in HubSpot, guiding us not only with deep platform knowledge but with thoughtful strategy and practical implementation support. She balances big-picture thinking with tactical execution, ensuring our team is set up for long-term success rather than short-term fixes."

salas, M.
Custom API Integrations · CRM Implementation · Website Migration · HubSpot Onboarding

Reviews shown are excerpts from the public HubSpot Solutions Marketplace listing. Tap "View on HubSpot" above for the full list of 813+ reviews.

Build Bellevue's connected marketing foundation

Bellevue University has an opportunity to replace a complex marketing environment with a connected, scalable platform that brings together marketing execution, Salesforce data, reporting, automation, and team collaboration.

SmartBug will help Bellevue move forward with a structured implementation and migration plan designed to protect business continuity, support adoption, and establish a foundation for long-term growth.

Review the Recommended ApproachSchedule a Scoping Conversation
Preliminary recommendation · subject to discovery
HubSpot Elite Solutions Partner
3× NA Partner of the Year
CRM + Data Migration Accredited